Sep 9

Sanborn Signcrafters Adds Vehicle Lettering

Written by Boyink and posted in Making the Transition  Truck & Trailer Mods  
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It’s been a busy day today, with shipments of stuff arriving from UPS, Fed-Ex and USPS. We picked up recovered chairs for the interior and new mattresses to replace the “good enough for camping but not for living” RV versions.  The biggest visual change today was getting some lettering done on both the truck and trailer. 

The materials and installation labor were provided by an old Jeeping friend - Frank Sanborn out of Charlotte, MI.

More than advertising, we wanted a conversation-starter.  I read the book Travels with Charley by John Steinbeck, in which he tells the story of his long road trip around the USA with his dog Charley.  When Steinbeck would get to a new campsite he would let his dog run, knowing it would find people to meet and beg from.  Steinbeck would then go “sheepishly” to retrieve the dog knowing he’d be able to then start a conversation. 

We don’t have a dog, and the kids were unwilling to play the role, so the next thought was that getting our logo/tagline on the truck and trailer would serve as that conversation-starter.

Here’s what we started with.  Forest River was evidently pretty proud of their Rockwood name, judging by the size of the rear logo.  From what I can gather that brand is now defunct, and even if it wasn’t it seemed silly to give them any more promotion (I even hate the small dealer decals car lots put on cars).

So Frank started by removing the large logo:

Frank’s been on his own for four years now doing signage work through Sanborn Signcrafters, but before that he worked at a company that served the RV industry.  I’m not sure if he was taking off his older work here and replacing it with new…

We’ll usually have a bike rack loaded on the back with 4 bikes on it, so I wanted our logos up higher where they wouldn’t be blocked. Once we had decided on placement Frank did the installation:

They came out looking really sharp (once again a hat tip to local web designer/developer Ray Brown who designed our logo):

Don’t miss Franks own logo that he modestly put down by the tailight:

From there it was on to the truck:

And the finished product:

The colors of the logo look really nice against the pewter color of the truck:

And here’s the craftsman posing with his work:

Thanks again Frank!

3 comments on Sanborn Signcrafters Adds Vehicle Lettering

  1. Picture of Sean

    Sean writes:

    Looks really sharp and definitely a conversation started. Like it a lot.

    Posted on September 10, 2010
  2. Picture of Stephanie

    Stephanie writes:

    Thank you for sharing this part of your adventure. We’re looking into getting advertisers for our truck and/or 5th wheel - and it’s great to see a few examples “in real life.”

    Two questions for you:
    (1) Where did you end up buying your mattresses?
    (2) Are the bunk beds in your 5th wheel in the same “room” as your queen bed?

    Posted on January 04, 2011
  3. Picture of Boyink

    Boyink writes:

    Hi Stephanie -

    I’d note that these are less “advertisers” than they are “sponsors” - and mostly came about as fruit of existing relationships.  For us the sponsor relationship is a benefit as we’ve gotten some gear or modest payment for things we were going to do anyway (like blogging or meetups with like-minded folks).

    I’ve seen a number of full-timers hoping to sell advertising space on their rigs as a way to draw income on the road and from what I can tell it’s a hard sell.  From the advertisers point of view it’s really hard to be specific and targeted - unless they happen to be selling goods or services geared towards the full-time RV market.

    My point is - if you have relationships that lend themselves towards a sponsorship great, if not just seeking “advertisers” is probably not worth the time spent.

    On your questions:

    1. From Buis Mattress. They are in our home town, and what we got was just very dense foam cut to our specs (not wrapped in a casing, etc).

    2. Heck no! ;) The bunks are at the back while our bedroom is at the front.  I’ve posted pictures and a video tour of the trailer interior.

    Posted on January 04, 2011

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